229 - We are Marketing Magic: Creating a holistic marketing approach in behavioral healthcare.

Session Description: Historically, one of the greatest challenges we’ve faced in the addiction treatment space is the lack of mature brands explaining to the public what we sell. When we’re unable to clearly define the product we deliver, we’re starting at a deficit when it comes to creating effective marketing and sales strategies that deliver stable and sustainable growth.

In order to overcome that deficit, operations in our space need to not only develop mature brands that set clear expectations and consistent experiences, but deliver those stories online through performance-first digital strategies that meet patients and their families where they are.

While it may appear expedient at first to focus only on performance optimization at the expense of developing your brand, neglecting this pillar of your marketing fails to build public trust, leaves you vulnerable to month-to-month fluctuations, and undermines your long-term growth. A performance-first strategy that drives traffic to a generic website is a waste of your budget as a strong brand without an intentional plan and the technical implementation to share it with your target audience.

Join Glenn Hadley, as he discusses the need to leverage performance-based digital marketing, backed by well-developed brands, to realize stable and sustainable growth.