Chief Marketing Officer
K.C. Gooding is the Chief Marketing Officer and a member of the senior leadership team at Jaywalker Lodge in Carbondale Colorado. KC oversees Jaywalker’s strategic partnerships, brand development, and clinical outreach and also supervises the admissions, marketing and alumni relations teams.
Prior to joining Jaywalker, KC has served in high level roles in the addiction treatment industry including Business Development Executive at 449 Recovery in Mission Viejo, California, National Director of Business Development at New Method Wellness in San Juan Capistrano, California and National Business Development Representative with Burning Tree Programs in Dallas Texas. KC served these organizations as a brand ambassador, executive level admissions counselor, family support specialist, and professional relations manager. In addition, KC has created and promoted multiple large-scale events within the behavioral health field including the Recovery Open, Recovery Cup and most recently the inaugural Winter Marketing Summit.
KC has served as state captain for multiple advocacy efforts within the state of California and in Washington, DC. He is a member of the NAADAC public policy committee, NAATP membership committee, served as State of California Lead ASA, and as the president of The California Alliance for State Advocacy (CASA). He actively coordinates legislative involvement at the local, state, and national level. As a dedicated advocate for our industry, he is an invaluable ally for our communities, our families, and our nation at large.
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Thursday, June 1, 2023
2:15 PM – 3:15 PM PST